MiO brings a blast of flavor to plain water. It’s the refreshing add-on opportunity that transforms tap water drinkers into paying customers and pours more profit into bottled water sales.
As the demand for carbonated beverages continues to decline,² MiO is here to create new profit occasions—especially considering 40% of MiO buyers also buy bottled water³.
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87% growth in 20124
0 calories, 0g carbs, sugar free, low sodium
Directly appeals to male Millennials
You charge: $2.99
Servings per bottle: 12-16
Price per serving: 19-25¢
Every bottle gives the power to personalize plain water without adding calories or sugar.
MiO Orange Tangerine and MiO Strawberry Watermelon
The union of power and energy. B vitamins and no calories give consumers a guilt-free source of “go.”
MiO Lemon-Lime and MiO Orange
Electrolytes and B vitamins make 0-calorie MiO Fit the customizable sports drink that helps consumers refresh and replenish.
MiO Fit Berry Blast and MiO Fit Arctic Grape
1. BMX Nielsen data for week ending 7/27/13
2. “U.S. Beverage Results for 2011,” Beverage Digest, 3/20/12
3. Convenience store data, Nielsen YTD ending 6/29/2013
4. Nielsen Total U.S. FDM 12/29/12