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health & Wellness

CRYSTAL LIGHT Helps Upsell Tap Water Drinks While Boosting Water Sales

CRYSTAL LIGHT delivers a variety of refreshing ways to power water sales. As the demand for carbonated beverages continues to decline and flavored water sales rise¹ , the CRYSTAL LIGHT portfolio of beverages offers attractive add-on opportunities for tap water drinkers and bottled water customers.

Better for Your Business

  • Consumers say they’re drinking more water and flavored water today compared to two years ago²
  • Consumers are seeking new alternatives to diet carbonated soft drinks²
  • Flavored bottled water is a top-three thirst-quencher²

Better for Your Bottom Line

The CRYSTAL LIGHT family of products provides the most convenient and efficient ways to offer your patrons a refreshing alternative to carbonated diet drinks.

Bag in Box
CRYSTAL LIGHT
Bag-In-Box
Infusions
CRYSTAL LIGHT
Infusions
SingleServeLiquidConcentrates
CRYSTAL LIGHT Liquid Water Enhancer
CRYSTAL LIGHT Bulk Packets
CRYSTAL LIGHT
Bulk Packets
On The Go
CRYSTAL LIGHT
On The Go

Better Tasting Water for Their Bodies

The total body benefits of drinking water and staying adequately hydrated are indisputable. And consumers will like drinking more water when it’s flavored with refreshingly delicious low-calorie CRYSTAL LIGHT.

Better Appeal:

— Only 0-5 Calories, per 8 fl. oz.
— Sugar Free
— Non-Carbonated


1. “U.S. Beverage Results for 2011,” Beverage Digest, 3/20/12
2. Tecnomic Beverage Consumer Trend Report, 2012

Health & Wellness